The e-commerce industry is particularly sensitive to changes in regulatory regulations due to the specificity of its marketing strategies. General Data Protection Regulation (GDPR) will make e-business once again measure their compliance with legislation.
Due to the approaching date of GDPR, entrepreneurs should verify whether the mechanisms used so far to collect and process data are in line with the new regulation. What necessary changes should therefore be made?
The competition between CMOs and CIOs is a hot topic. Is this rivalry advisable when the importance of both CMO and CIO increases at the same rate? How to achieve synergy in the cooperation of these two departments?
GDPR will be in effect soon!
General Data Protection Regulation (GDPR) entering into force on May 25, 2018. At the moment, marketing professionals are in a difficult position because they have to adapt to change and create plan actions that will prevent them from cybercrime.
Data is the most important resource in 21st Century that can easily gain market advantage. The General Data Protection Regulation (GDPR) provides the answer to people’s needs and support for the digital single market. But what about the proper functioning of Big Data?